JULIAN HAKES SHOES

Architect and product designer Julian Hakes has generated a lot of buzz surrounding his latest shoe design, the Mojito. First seen on Dezeen and then picked up by Gizmodo, this unique shoe concept has sparked much conversation.

“Most shoes are designed from the outside in – they are designed to look good on the foot. As an architect I did the opposite and designed them from the inside out – I looked at how the foot moves, how it transfers the body’s load.” - Julian Hakes

The design this thinking produced is a single wrapped geometry which starts under the ball of the foot and then over the bridge, then sweeping down below the heel before then twisting back on itself to provide the support for the heel and ankle. This form feels light and airy on the foot.

"We called it the 'Mojito' as it was rather like a twist of lime skin"

Materials: The shoe is a laminate with Carbon fibre for the core which gives the shoe its spring and strength, leather on the foot side and rubber on the walking wearing side. 3 materials, each doing a specific job.