Skip to content
Free Shipping On All UK Mainland Orders over £55
Free Shipping On All UK Mainland Orders over £55


sally allen fashion designerWell, as we get older our requirements change through invaluable experiences. One of the important things I have learnt is that you don’t have to spend a fortune on luxury brand names to look fabulous – and the clothes that are multi-purpose and comfortable become must-have firm friends. I have found that since getting over the hill of 60 my body has changed – and of course not for the better. With all this in mind, and even when you are young, I firmly believe that anybody looks better ‘draped’ or ‘skimmed’ with a garment rather than it being skin tight. It is so much more flattering and after all, feeling and looking good is all about self-confidence. Most importantly none of us should give up the fight to keep the years at bay. Why should we when there are such simple answers?

So enter my new range of AnyTIME, AnyWEAR Dresses and Shrugs.

anytime anywear dress

The new AnyTIME, AnyWEAR dress is just that – you can wear it anywhere anytime - just dress it up or down. You can put your wellies on and take the dog for a walk, do the gardening or go on a cruise in the short version and the maxi length is perfect for going anywhere – even a ball!  The dresses come in 3 sensational options – a colourful Picasso style abstract print, cobalt blue or the always chic and classy black. Even better, the dresses come in one size which fits a standard UK size 10 to a UK size 18 and also have two large pockets at the front so ideal for carrying a lipstick, money or in my case – tissues!

In addition there are matching interchangeable shrugs with ¾ sleeves so that you can cover up the tops of your arms if you like or just keep the chill off. 

chanel-inspired knitted jackets

We now also have 5 colours of our best-selling Chanel inspired jackets:

  • 'Annie' (black with white edging and pearl and diamante details)
  • 'Angie White' (white with black edging and pearl detail)
  • 'Angie Royal Blue' (royal blue with white edging and pearl trim)
  • 'Amelie' (red with black edging and black jet stone trim) and our latest addition
  • 'Anya' (emerald green with black edging and black jet stone trim)

They all come in 4 sizes – small UK8/10, medium UK 12/14, large UK 16/18 and XL UK 20 plus.

There is lots more to browse too – 12 gorgeous ruffle shirts, lots of wardrobe essential ruffle polo neck fine knit sweaters, a one-size fits all poncho in 5 fabulous colours and of course our very special Elite Wizard Jeans, which have been an international favourite since their launch in 2009. There are lots of styles to choose from – our hand-finished Party Jean range, skinnies, straight cut, boot cut and on-trend flare.

For men we have our figure enhancing Elite Wizard Jeans and a range of Brook Taverner, shirts, chinos and jackets.

Happy Shopping!

Sally x

Previous article HOW TO DRESS CASUAL OVER 50